Gain, be my lord, for I will worship thee!

Typography is not only a technology but is in itself a natural 
resource or staple, like cotton or timber or radio; and, like any 
staple, it shapes not only private sense ratios but also patterns 
of communal interdependence.

*     Print, as it were, translated the dialogue of shared discourse 
into packaged information, a portable commodity. It put a spin 
or bias in language and human perception which Shakespeare 
studies here as “Commodity.” How could it do otherwise? It 
created the price system. For until commodities are uniform 
and repeatable the price of an article is subject to haggle and 
adjustment. The uniformity and repeatability of the book not 
only created modern markets and the price system inseparable 
from literacy and industry. Lewis Mumford writes in Sticks and